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Brands are “what the consumer buy”  service or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.

Its unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.

“A brand, in short, can be defined as a seller’s promise to provide consistently a unique set of characteristics, advantages, and services to the buyers/consumers.”

a brand is the perception of the consumer to a product.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth Godin”

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